Another (Red)brick in the wall
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Another (Red)brick in the wall
“We are thrilled to be joining Redbrick and embarking on this exciting new chapter,” said Brad Jefferson, CEO and co-founder of Animoto. “Working with Redbrick will open new doors for Animoto as we continue to grow, bringing even more innovative features to our customers.”
Redbrick set its sights on a $100 million revenue goal back in 2019. With the addition of Animoto, the Canadian tech company will be surpassing that achievement and reaching an international headcount of 200 employees.
The move also marks its third major acquisition in the last four years, following email marketing outfit Delivra in January 2022 and no-code website builder Leadpages in March 2020. Victoria-based software company Shift is also of the Redbrick parish.
"By acquiring Animoto, we're making Redbrick's portfolio stronger and more diverse," said Tobyn Sowden, CEO of Redbrick. "Animoto's role in Redbrick is really important as it allows digital entrepreneurs to tap into the power of video, which is the fastest-growing way to reach people online."
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ScoutBees is a local company looking to assist international students in finding appropriate housing. Founder Gaze Del Castillo is a soon-to-be UVic grad who first received support from Coast Capital Innovation Centre, UVic’s on-campus incubator. Del Castillo then joined VIATEC’s Venture Acceleration Program. She is working on one segment of the local housing problem, and is hoping to expand to other cities using her unique approach for finding housing for students located in other countries.
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